Beverly Call Center Wins State Workforce Development Grant
To Fund Sandler Advanced Sales, Customer Service Training
OnBrand24 to Become “Sandler Certified”
OnBrand24, the leading call center services provider in Massachusetts serving companies in the Boston area and nationwide, has received a workforce training grant from the Massachusetts Office of Labor and Workforce Development for advanced customer services and sales skills training.
The Salem office of Sandler Training, a global leader in the development of powerful sales and customer service organizations, will provide the training. Each OnBrand24 call center agent, account supervisor and senior manager will undergo 50 hours of rigorous training in the most effective prospecting, sales, account management, customer service, and people skills.
“It’s great to see the state of Massachusetts invest in the skills of its workers,” said Mark Fichera, CEO, OnBrand24. “We often compete against low-cost offshore call centers, and our higher labor costs must justify a significantly higher level of capability than call centers in India or the Philippines can deliver. Sandler training is a big part of our effort to continually improve the services we provide our clients.”
OnBrand24, located in the Cummings Center in Beverly, received a grant of $95,700, part of $11.38 million in Workforce Training Fund grants awarded across the state.
OnBrand24 was founded in 1980 and has partnered with more than 400 companies, providing both “inbound” customer service capabilities and “outbound” B2B lead generation and sales appointment setting services.
Sandler Training focuses on a wide range of sales and customer service best practices, including effective phone and email protocols, active listening techniques to establish customer comfort, uncovering true buying motives, handling upset and angry clients, generating additional sales through up-selling and cross-selling, effective prospecting and cold calling skills, and advanced sales management strategies.
Sandler has been awarded the #1 ranking for training programs in Entrepreneur Magazine’s “Franchise 500” nine times since 1994, most recently in 2010.
OnBrand24, which provides premier outsourced call center services 24/7, has enjoyed strong growth in recent months, adding more than 15 new clients and increasing its staff to more than 100 employees.
“We provide each client strong senior management attention, we build customized programs and our staff is highly trained, experienced and motivated,” said Fichera. “Sandler training is ideal for us because of the strong focus we bring the unique requirements of each of our client’s programs. We expect to become an even stronger player in the domestic call center market.”
About OnBrand24
OnBrand24, Beverly, Massachusetts, is a full-service domestic call center services company that provides outsourced telemarketing services around-the-clock for clients in the e-commerce, retail, technology, healthcare and manufacturing industries. All OnBrand24 customer service and lead generation specialists work at the company’s call center facility. The company boasts many long-term client partnerships as a result of its 24/7 unconditional consistency, dedication and loyalty. OnBrand24 prides itself on assuming the brand of each of its customers by mastering the products, goals and culture integral to those businesses. For more information, visit us at www.OnBrand24.com.
