We heard the good news this morning that consumer confidence rose in September to levels well above economists’ expectations. Rebounding from an August decline, the index, which measures how Americans feel about the economy, rose to 70 percent.
This is good news for the U.S. economy because confident consumers are more willing to buy new cars, homes, consumers goods, and to extend their lines of credit. This creates a virtuous circle of higher growth, more production of goods, higher profits and more jobs.
A key contributor to the rise in confidence: Consumers are more optimistic about the employment picture.
Here at OnBrand24, we’re seeing both phenomena – rising consumer confidence and improved employment – up close and personal. Demand for our customer service and order processing call center services is growing because consumers are becoming more active; as a result we are hiring aggressively.
Since August 1, we’ve added 30 employees, bringing our total staff count to 170. We expect to hire another 25 agents by year’s end.
Our hiring reflects the strong growth OnBrand24 has enjoyed all year. So far in 2012, we have added 29 new clients for inbound call center services (customer service, order processing / order taking, help desk, sales) and 19 clients for outbound call center services (B2B lead generation, appointment setting, customer win-back, inside sales, customer list scrubbing and data hygiene).
While it’s true the overall economic picture, particularly the global economic outlooks, is mixed, we are glad to see Americans are more confident about the U.S. economy. Historically, our economy leads the way globally, so let’s hope rising American consumer confidence is a leading indicator of good things to come.
Mark Fichera, CEO
OnBrand24
Call Center Services
Beverly, MA
