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Get To know your customers through Customer Experience Management

Betsy Breitborde

Customer Experience Management: What it is and Why You Should Care

We all know what a bad rap customer service gets. But what if you could keep an eye on each customer experience, from the call center to online, to ensure a strong relationship is forged? You can and you should. This important strategy is called customer experience management.

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10 Things Every Salesperson Should Do While Cold Calling

Betsy Breitborde

 

Are you new to sales? Step one is to never show your greenness to your prospective customer, or the deal could go south. Be an expert about what you’re selling, and use the following sales tips to project confidence and nail the sale.

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Do your call center agents accurately represent your brand personality?

Mark Fichera

 

There's only one acceptable answer to this question, and that answer is "yes!" If not, your customers may not remain your customers for long. If you have a brand personality worth sharing (which we're hoping you do) your call center agents needs to be communicating it to your customers, otherwise what's the point of having brand personality in the first place?

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Topics: Transparency, Call Center Solutions, Customer Service Quality, Call Center Agent

Important Considerations When Deciding to Outsource to a Call Center

Mark Fichera

 

Deciding to take the plunge to outsource to a call center is a major decision. Turning over the critical function of customer interaction to a third party carries with it inherent risks. But those risks can be managed correctly , enabling the advantages of call center outsourcing to be realized.
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Topics: Call Center Solutions, Call Center Outsourcing, Telemarketing Services

Is your Call Center Growing Brand Loyalty?

Mark Fichera

Your Call Center Should Be Growing Brand Loyalty. Is It? 

What is Brand Loyalty?

Brand loyalty is what keeps your customers coming back regardless of price. It means they’ve come to believe you deliver a superior product or service and level of customer service that is worth whatever amount you’re charging. Which means consumers who are loyal to your brand will most likely remain loyal even if they encounter a few bumps in the road. Brand loyalty is basically the holy grail of consumerism, and is worth striving for in every dimension of your business. And more and more one of the leading dimensions for deepening brand loyalty is your call center. 

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Topics: Customer Service, Customer Service Quality, Brand Loyalty

5 Secrets to Effective Appointment Setting

Mark Fichera

  1. Close on the Appointment, Not the Sale

If you’re on a sales prospecting call and things are going well, often times the temptation is to try for the sale right then and there.  Let’s face it; getting the sale on the first call isn’t very likely. It’s pure magic when it happens, but it doesn’t happen all that often. Instead, set an internal goal of appointment setting, not closing. It’s a much more attainable goal, and getting your prospects to sign on the line which is dotted has a higher likelihood of success in person.

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Topics: B2B Lead Generation, Upselling, Cross-Selling, Appointment Setting, Sales, Telemarketing Services

Live Chat Best Practices for Retail / E-commerce Companies

Mark Fichera

Looking to Add Live Chat Software to your Retail or E-Commerce Site?

December 5, 2014 - For retailers and e-commerce companies, maximizing the value of live chat customer service involves several basic principles that make all the difference when you add chatting capability to your retail site.

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Topics: Customer Service, Call Center Solutions, Quality Assurance, Live Chat

Features vs. Benefits

Mark Fichera

WANT MORE LEADS? MORE APPOINTMENTS? MORE SALES?

Whats_the_difference-between-features-and-benefits

Then you need to know about features vs. benefits. 

"Why?" you ask.

BECAUSE CUSTOMERS BUY BENEFITS! Not features.

“Huh?” you say.

Think of it this way. You might refer to a feature when describing why you made a purchase, but the feature isn’t the reason why you bought it, the benefit is. And the reason why is benefits are what's in it for you. Features are usually the clever invention that provides the benefit.

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Topics: B2B Lead Generation, Sales

E-commerce Sales Jump 16+ Percent in Third Quarter

Mark Fichera

November 20, 2014 – The U.S. Commerce Department announced that American consumers spent $78.1 billion on e-commerce purchases in the most recently completed quarter, with e-commerce representing 6.6 percent of all retail sales.

That’s a jump of 16.2 percent in e-commerce consumer activity over the third quarter of 2013 and more than 4 percent above Q2 of this year.    

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Topics: Customer Service, Call Center Outsourcing

Virtual vs. Premises-based Call Center Services

Mark Fichera
November 18, 2014 - The perennial debate over virtual vs. premises-based call center services will never end, and that’s because there is no single correct answer. But there are correct answers, in our opinion, depending on the type of product or service requiring a call center customer service program.
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Topics: Customer Service, Quality Assurance, Call Center Outsourcing